The Little Rock Convention & Visitors Bureau has launched a new tourism marketing campaign designed to spotlight the experiences, culture, and community spirit that make Arkansas’ capital stand out.
Unveiled March 18 at the Statehouse Convention Center, the “Love You Some Little Rock” campaign was introduced to tourism partners, hospitality leaders, and community stakeholders during a special launch event. Attendees were given a first look at the campaign’s strategy, creative direction, debut video, and a preview of what is planned in the months ahead.
According to the Little Rock Convention & Visitors Bureau, the campaign is centered on the emotional connection people form with the city, from neighborhood dining and time spent along the Arkansas River to its deep history, music, and arts scene.
“This campaign celebrates the pride people feel for Little Rock and the moments that make it memorable,” said LRCVB President and CEO Gina Gemberling. “It’s grounded in research, shaped by real adventures, and designed to connect visitors with the city in a meaningful way. They see not just what to do here, but what it feels like to be here.”
Mayor Frank Scott Jr. said the campaign also reflects the city’s broader growth and appeal.
“Love You Some Little Rock highlights the quality of life our residents enjoy and positions the city as a premier destination where culture, creativity, and opportunity come together,” Scott said. “As we continue to grow, efforts like this reinforce Little Rock as a place people want to visit, invest in, live, and be part of.”
The initiative aims to share authentic stories and local pride while encouraging visitors to experience the many dimensions of Little Rock. Organizers say the campaign will promote the city as a destination not only for leisure travel, but also for meetings and events.
Its rollout will include digital advertising, video storytelling, social media, public relations efforts, and visitor facing materials. Officials say the campaign will continue expanding throughout 2026 with new creative elements and storytelling phases designed to further showcase Little Rock’s appeal.
The launch event also highlighted the collaboration of local partners whose work helps shape how the city is experienced by visitors and residents alike. Leaders said those partnerships play an important role in supporting neighborhoods, strengthening local businesses, and welcoming travelers to the capital city.
For more information about the campaign and to view the debut video, visit the Little Rock Convention & Visitors Bureau’s website.
